Why AI Adoption Surveys Don’t Reflect Reality in Financial Services
March 31, 2026A closer look at what surveys actually measure - and why adoption, usage, and impact are often conflated
We’ve been taking a look at how AI is helping to operationalise the use of alternative data in investment management.
Our research shows the next frontier will be about more than finding new datasets – it will mean integrating them into production, side-by-side with traditional data, without reducing compliance or accuracy.
Today’s state – Machine Learning at the core
Over the past decade, ML has professionalised alternative data:
🟢 NLP cleans and structures vast news, filings, and sentiment feeds.
🟢 Computer vision extracts features from satellite imagery.
🟢 Anomaly detection flags patterns in IoT sensor data.
These techniques have made large-scale alternative data operationally viable – but they remain concentrated in specialist quant teams with heavy engineering pipelines.
The production reality
The real challenge lies in operationalising alternative data.
That means:
➤ Integrating it with traditional datasets.
➤ Mapping entities to master records and aligning timestamps to “as-of” truth.
➤ Embedding compliance restrictions into data pipelines.
➤ Building reproducible feature stores and governance for modelling.
These production steps determine whether an alternative dataset becomes a repeatable, high-value signal or remains an interesting one-off.
The next phase – Language Models + Agentic AI
☑️ Specialised language models enable user interaction with alt-data pipelines – defining collection processes, querying signals, and explaining results without code
☑️ Agentic AI orchestrates multiple agents across end-to-end workflows – sourcing → cleansing → feature engineering → backtesting → delivery
The Benefits:
This combination of AI and robust production workflows lowers barriers to entry and significantly compresses time-to-insight.
It moves alternative data from being a niche resource to a cross-firm capability.
📍 Our Market Map
To put the space in context, we’ve mapped six major categories of alternative data in investment management – covering use cases, data gathering techniques, analytical approaches, and the types of firms most likely to apply them.
See the image for details.

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A closer look at what surveys actually measure - and why adoption, usage, and impact are often conflated